Using these tools made it clear there were some unanswered questions on our project. And added minor tweaks to bring them up-to-date with my most current thinking (such as the big idea types taught in High-Velocity Copywriting).Īnd I’ve been using it with this junior copywriter. So I revamped and reworked a set of copywriting tools I’d created in the past. I’ve been using this thinking so long that I now do it automatically.Īnd for my projects, that works - mostly (although I’m going back to using these tools to improve by making the unconscious conscious once again).īut I needed a way to pass off this thinking - either the finished result of ME going through it, OR to give it to someone else as a tool they could use to get the functional equivalent of my thinking on their own. (I believe the minimum amount anyone has paid me up until this point to see this resource is $1,500.)Īt one point in the past I’d actually sat down and codified all my thinking on all of these research and preparation steps I consistently use to write control-beating copy for the best marketers in the biz. Yet it’s really this thinking that’s been my secret to success as a copywriter… I dug into my private vault of tools and resources I’ve only shared with a small handful of high-paying clients… YES, my sentence-by-sentence writing ability, perspective on structuring promos, and all that jazz is valuable. All the questions you need to ask about how the campaign is structured, how prospects will see your copy, and all the other copy needs that - when you’re aware of them - can be used to PRE-suade your prospects to be more receptive to your selling messages…Īnd that’s all BEFORE you even start to flesh out your big idea and develop your selling narrative.Those critical details you need to know about the product and offer that should go into every piece of copy - and that, if presented in the right way, can totally fan the flames of desire in your prospect….What you ALWAYS need to know about the market, the audience, and the individual prospect before you write a word of copy….So how could I, as the senior copywriter on the project, convey my thinking about EVERYTHING involved to the junior writer? Here was my problem - my challenge… Most of what makes a really great promotion is the THINKING that happens before a single word of copy is written… And I come back in the end to add my voice, and do any other edits….They write the first draft of the copy, following my outline….I hand off my prep work to the junior writer….I outline and structure the promo, based on my initial research….I do initial research and come up with the Big Idea….I actually modeled the relationship based on how best-selling fiction author (and former copywriter) James Patterson works with coauthors on many of his projects…
I created this training as a solution to a personal challenge.įor the first time ever, I’ve started working with a junior copywriter on a project.
0 kommentar(er)
